Capturing the essence of what exists in the hearts and minds of your consumers takes more than simple observation or conversation. It takes a customized approach where we talk to people in the right setting for your project. Where we engage them ahead of time with creative exercises designed to add insight to the project and get the consumers thinking about the topic so that they can add the most possible value. Years of experience go into the design of every qualitative project, no matter how simple or complex.

We have experience in a wide range of qualitative projects and situations. Chances are, we will exceed your expectations.

Some of the qualitative we conduct includes:

• One-on-ones
• Friendship pairs
• Small groups
• Large groups
• Ethnographies
• Online bulletin boards
• Online focus groups