FRONT ROOM RESEARCH & BRANDING
Be Creative, Uncover Insights, Build Brands and Have Fun!

Our Products

The sky is the limit on what we can do for you. Develop new products. Refine marketing, advertising and positioning for products and brands. Uncover your brand guidelines and opportunities for growth. Deep-dive into your consumers' lives.

QUALITATIVE
We have several different offerings depending on how you want to approach the conversation with your consumers.

FRONT ROOM - think traditional facility-based qualitative with customized elements such as room design, creative homework, collaborative exercises and more that take it to the next level.

VIRTUAL ROOM - we don't have to bring your consumers in to see us, we can talk to them online and see their homes and possessions at the same time.

LIVING ROOM
 - let's go on a field trip and meet people where they live, play and work to best understand the rhythm of their lives through ethnographies.


IDEATION/BRAINSTORMING
Running in length anywhere from a couple of hours to a few days, let our trained ideation moderators come in and help you uncover unlimited new ideas.

WAR ROOM - bring us in with an internal team to lead a structured brainstorming session and uncover creative new solutions for your business.


    Wherever "here" is, we will go there, and we'll start listening.


QUANTITATIVE
Quantitative is also well within our wheelhouse. Many of our past years were spent running quantitative projects while running corporate insights departments. We complete quantitative studies for our clients on their own, or as companion projects to qualitative explorations. Just some of the possibilities include:

  • AA&U/Trackers
  • Brand Studies
  • New Product Evaluation
  • Lifestyle Exploration
  • Segmentation Studies

We have also developed our own TASTING ROOM approach designed to test new food and beverage items in person with your customers.

Give us a call if you need to listen to what people have to say, in quantity.




    We met this cool dude in San Francisco's Chinatown. He didn't have much to say.
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