Front Room Research and Branding (once upon a time we were known as Insightography) was founded in 2008 by Danielle Blugrind, former executive at Mattel Toys and Taco Bell.
We’re researchers and brand developers whose skills and background are about so much more than conducting research. We all have an understanding of what it takes to really get inside the hearts and minds of your customers, what insights really are, what it takes to turn insights into truly brand-building actions, how to take a creative approach to each new project or client... and how to honestly enjoy the entire process from start to finish!
Work can be fun. That's what we believe. We focus on building strong relationships with our clients, with whom we truly enjoy working. We want you to recall what great insights you gained from working with us, but also what a great time we had conducting the project.
If you love extreme seriousness, suits and ties and an old-fashioned way of doing things...then we are not for you.
If you welcome a fresh approach to each project, a casual yet hard-working team likely to be wearing Converse, and an office where a dog or cat might stroll through...let's talk.
We believe that in any journey, getting there is half the fun. We were clients in our prior lives, so we get what you need to succeed. Your success is what makes us happy. Let’s go LISTEN to your customers together.
We believe in a relaxed environment for us, and for your consumers. Well, maybe not quite this relaxed.